Hublot may be a relatively new brand in the watch industry. However, in just a short time, they’ve built a powerful reputation as a creator of rugged watches that combine form with function. This melding of aesthetics and pragmatism has been present since the very beginning. Hublot found success by being the first company to use a natural rubber strap on a luxury watch. Today, Hublot continues to use these near-indestructible and iconic rubber straps on nearly all their watches.